Microimage HCM Cloud gains strong foothold at Cambodia HR Conference

Drive to take HR into Digital era

The world of traditional HR is being rapidly disrupted as Cloud, Social, Mobile & Analytics continue to change the way businesses run across South East Asia. In order for companies to keep pace with these trends, it is essential to take their HR processes into the digital era to meet these challenges head on. This was the clear message delivered by Microimage partner, VDB Loi, at the recent 47th CAMFEBA HR Conference, held in Phnom Penh, Cambodia.

Highlighting the importance of transforming from conventional legacy HR systems to sleek and streamlined processes over a digital platform, Dara Ouk, Business Development Manager of VDB Loi says, “In such a dynamic environment, companies need to rapidly respond and transform in order to keep pace. Taking HR into the digital era with a platform that is designed for the future generation of digital natives is the only way organisations will be able to attract, retain and motivate the right talent and remain relevant.”

By 2020, these digital natives will comprise more than 50 percent of the global workforce, bringing a new set of challenges for business leaders and HR professionals, among them are employee engagement and development, attracting top talent, retaining and rewarding this talent, and performance management.

Delegates at the Conference heard how moving to digital platforms via cloud, mobile, social and analytics will facilitate more open communication with instant feedback and recognition, more frequent assessments and greater social collaboration. “Organisations, and their employees, can leverage video, social and mobile to drive on-demand learning, anytime anywhere on any device,” adds Dara.

The digital HCM Cloud solution, developed by Microimage HCM, enables companies to maximise the full potential of digital while receiving a consumer-grade user experience that is intuitive and interactive.  The solution works seamlessly across all devices including mobile. “HCM Cloud enables seamless scaling across functionalities, where organisations can further innovate and deliver compelling services to all their stakeholders,” says Dara.

Microimage HCM Asia, a partner of Asia-based technology firm OMESTI Group, first established a formal partnership with VDB Loi when it was set up in Myanmar in late 2015. HCM Cloud was customised for the local Myanmar market using VDB Loi’s extensive local knowledge and expertise.

Microimage HCM Asia Director Harsha Purasinghe said, “Expanding our profile in the Indo-China region through our exclusive partnership with VDB Loi, is an important part of our growth plans. Cambodia is a rapidly evolving market and companies here are keen on ensuring that they capture and retain the best talent for their growing organisations. HCM Cloud can help them achieve this, and in a flexible way.” HCM Cloud is available on an As-A-Service subscription basis, enabling companies to access the latest technology without large capital outlays up front.

VDB Loi’s Managing Partner Jean Loi adds, “The Cambodia market is very dynamic, particularly with regard to HR and managing and retaining staff here can be challenging. Having already customised the HCM Cloud solution for Myanmar using our knowledge of the local environment there, this has given us an excellent grounding for taking the solution to other markets in the region.”

HCM Cloud offers a comprehensive platform from Core HR to talent management. Features include advanced organisation set-up for multi-country/group structures, advanced workflows, configurable business rules, natural language query and people analytics across all functions. Apps for iOS and Android provide fully mobile functionality.

HCM Cloud runs on Microsoft’s Azure Cloud, selected for the best security and efficiency that it offers, key considerations for deploying a solution in the HR space where confidentiality of sensitive data is paramount.


About Microimage HCM

Founded in 1995, Microimage is a leading human capital management software solutions provider. Microimage HCM products are used by a diverse client base across the Middle East to South East Asia ranging from small & medium businesses to large-scale enterprises. With over 20 years of domain experience in human resources working closely with HR consultants and related domain experts, the company continues to incorporate best HR practices with the latest innovative technologies. A strong partner network enables comprehensive implementation and post-implementation support services. As an ISO 9001:2008 certified company, Microimage also works closely with Microsoft Corp.  www.microimagehcm.asia


OMESTI Berhad is a Malaysian-based public listed group of companies that is disrupting the ICT sector with a range of systems, services and solutions designed to enable enterprises, enhance connectivity through digital infrastructure and improve business performance. It works with large enterprises across multiple industry sectors including financial institutions, telecommunications, utility and energy firms and government departments.  It is also active in the SME space providing As-A-Service solutions that include fibre broadband, cloud storage and human capital management.  www.omesti.com

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