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Microimage HCM wins Microsoft Partner Award for the “Best ISV Application”.

Colombo, Sri Lanka, 23 September 2013: Microimage, the award winning Software Engineering company that is 100% Sri Lankan owned, made a splash at the recent Microsoft Partner Awards held in Colombo by winning the award for Best ISV Application Developed on Microsoft Technologies.

This year’s award for the Best ISV Application developed on Microsoft technologies was won by Microimage Mobile Media for its flagship radio automation solution; mstudio, which is a complete automated solution designed to cater to all aspects of a media supply chain of a radio station. The solution has the ability to acquire and manage advertising customers (sales), to produce, archive and retrieve entertainment and commercial media (production), to schedule entertainment and commercials according to the set business rules (scheduling), to pump media according to the schedule to the listeners mixed in with the presenter’s personality and also to present infotainment items such as news (on air play). The product is developed using multiple Microsoft technologies such as; Dot Net Framework, Microsoft Sync Framework, c# .net, ASP.net, Direct X, Windows and SQL Server Clustering and SQL Replication.

Commenting on company’s achievement, Suren Rupasinghe, COO of Microimage stated, “It is a great honor to win this award. We have been a leading products and solutions developer on Microsoft platforms since our inception.

“As the accredited local partner of Microsoft, we have based our core platform products on Microsoft technologies, predominantly due to Microsoft’s adaptability. Our product development is done on Microsoft platforms, with all development and technical resources aligned towards Microsoft technology competencies. Such alignments have been further improved to utilize the latest in Microsoft tools and technology especially designed for web based business applications,” Rupasinghe added.

Commenting on the successful partnership, Imran Vilcassim- country manager of Microsoft Sri Lanka stated, “Microsoft is delighted to work with an innovative and dynamic partner such as Microimage. It’s quite a progressive and innovative company that has emerged with path-breaking products/ solutions developed using Microsoft tools and technologies. We are proud to assist them with their innovations through which they have achieved greater heights and won recognition in the local and global arena. Further, Microimage’s achievements demonstrate the fact that early adaptors of Microsoft tools and technologies are better able to access cutting edge innovation to deliver quality products and solutions to their customers, partners, and to Sri Lanka”.

This partnership between Microimage and Microsoft Sri Lanka equally compliments both entities, as both companies work towards the mutual goal of implementing and developing technologies with the objective of bringing local businesses up to international standards, thus enabling them to be competitive in the global market. The partnership helped Microimage to widen its presence in many countries, through acquiring clients from diverse industries for its innovative products. Key clients include Dialog Axiata, Dhiraagu Telekom, Lanka Bell, Commercial Bank, DFCC Bank, Bank of Maldives, AIA, Trelleborg Lanka, Cargills, ABC Radio Networks, MBC Radio Networks and Robinsons Department Stores standing proof of Microimage’s ability to deliver the best-in-class and innovative solutions to diverse customers the world across.

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